The usual questions.
If yours isn't here, message us. There's a person on the other end, and they'll give you a straight answer.
Joining
Self-employed estate agents in the UK. Every application is read by a person, it's not open sign-up. The network's only as good as the people in it, so we're careful about who comes in.
Your own Home Circle is free for as long as you are a member, and that covers matching, dealing, BrokerBuddy and your Broker Card. You only pay if you want to reach into the wider network through Platform Circles, with 80% off the paid plan for the first 1,000 agents who sign up.
Most people are matching the same day. You apply, we send you a WhatsApp link, you tell us your patch and what you're working on, and that's it.
It starts in WhatsApp, the app you already use. The web app sits behind it for bulk imports, your full deal history and anything easier to see on a screen.
Circles
A circle is a private group of agents you work with. Your Home Circle is your own world, your brokerage, your network, or a group you choose, and it is free. Platform Circles give you access to multiple circles across the wider shared market, where agents from different brands do business together, and reaching into it is the paid step. We manage the circles, which keeps the network clean and the people in it trustworthy.
Your Home Circle is where you start. For an agent at a brokerage it is their brokerage's circle. For an eXp agent it is their eXp UK circle. You can match, deal and work inside it without paying anything, and it stays free for as long as you are a member.
The wider shared market, where you can trade across brands and split fees with agents outside your own circle. Reaching into it needs a paid membership. A solo agent who joins on their own starts with Platform Circles, because they are using the wider network as their home.
No. We manage the circles rather than letting agents set them up, which keeps the network clean and the people in it trustworthy.
Co-broking and matching
Send a voice note or a message about a buyer or a property. We match it against what other members have and come back with the fit and the fee. If it works, you agree the split and get introduced.
It's a percentage of the purchase price, typically 1%, set by the listing agent and shown upfront in pounds as well as percent. The listing agent's own instruction fee is never disclosed, you only see your number.
Only if you want to. If your CRM is connected, we match against its live feed and write new buyers straight back to it. If not, you register buyers and listings by voice note or message, or add them in the web app when you're at a desk. Either way, you're not duplicating work.
Loop today, with more on the way. You don't need a CRM to use the network though. Register buyers and listings by voice note or message, or load them into the web app in bulk, and we match them the same way. If you do use Loop, the feed is live and new records write back automatically.
Buyer referrals
You've got the listing and another agent has the buyer. You offer them a share of your fee if their buyer completes, the share is agreed before anyone's introduced, and it's paid when you get paid.
That's your call as the listing agent. Plenty of agents offer between 20% and 30% of their fee. On an £860,000 sale at 1.3%, a 30% share comes to £3,354.
Nobody in the circle. They see the property, the area and the share on offer. Contact details only go across once both agents have agreed the introduction.
You should, yes. Clients are expected to be told about referral arrangements, and because every split is recorded on BrokerBroker it's easy to show them exactly what's been agreed.
Out-of-area seller referrals
Pass them to a member who works that area. You agree your referral fee upfront, typically 15% of their selling fee, paid when the house sells. An instruction you couldn't take becomes income instead.
Members own the areas they work, by town and postcode. Tell BrokerBuddy where the property is and it lists the members who cover that patch, ordered by their Buddy Score and how well the property fits what they sell.
Only once the other agent accepts the referral on the fee you agreed. Before that they see the property and the area, and your seller's contact details stay with you.
Each referral carries a reference, and you both see the same status as it moves from instructed to on the market to under offer to sold. When it completes, your fee's logged and due.
Referrals
Yes. Whether it's the wrong patch, the wrong price bracket or a lettings enquiry when you only do sales, you can hand it to a member who covers it and take an agreed cut of their fee.
Between 10% and 15% of the receiving agent's fee is the usual range in the UK, depending how warm the lead is. You agree the number before the introduction, and we keep the record.
On completion, when the receiving agent gets paid. The terms are logged when the lead is passed, so nobody's reconstructing the deal from memory months later.
The terms are written down at the moment of the pass, with both names on them, and the deal is tracked in the network. Members who don't honour splits don't stay members.
Broker Card and being found
A public page about you: your patch, your specialisms, your listings and your vouches. It's plain readable text with structured data, so search engines and AI assistants can actually read it.
More buyers now ask an assistant for an agent instead of scanning search results. Those tools answer from readable public pages, so if nothing about you is readable, you're not in the answer.
No. You answer a few questions in WhatsApp and we build the page. Change anything on it whenever you like.
Control and data
Yes. If you connect a CRM, your data stays there and we access it on your terms. If not, you control what you share in WhatsApp and the web app, and you can delete it any time.
No. Other members see that a match exists and the terms on offer, not your client's details. Nothing's introduced until you say so.
Any time. Tell us and we close the account, or delete it yourself from the app.
Where next
Come and join us.
Leave your name and WhatsApp number and we'll take it from there. A real person reads every application, and we won't leave you hanging.